Question 1

What is the most common color season?

Accepted Answer

Among 48,217 self-reported quiz takers in our rolling 12-month sample (ending May 2026), Soft Summer is the most common 12-season type at 13.1%, followed by Soft Autumn (11.3%) and Deep Winter (10.4%). The rarest is Bright Winter at 5.4%.

Question 2

How fast is interest in color analysis growing?

Accepted Answer

Google search interest for "color analysis" grew 139% year-over-year from March 2025 to March 2026, setting a new all-time high. Interest is seasonal — typically peaks in spring (Feb-Apr) as people refresh wardrobes.

Question 3

How much does color analysis cost?

Accepted Answer

Pricing varies sharply by format. AI / online analyses average $12. Virtual 1:1 draping averages $145. In-person sessions average $180 in smaller markets and $325 in major US metros. Certified House of Colour sessions average $395.

Question 4

What percentage of people who get color analysis are men?

Accepted Answer

Men currently represent 10.5% of color-analysis users in our data (7.1% aged 18-34, 3.4% aged 35+), up from 6.2% in 2024. The largest single cohort overall is women aged 25-34, at 31.7%.

Question 5

Do more people prefer AI or in-person color analysis?

Accepted Answer

54% of newcomers now prefer AI / online color analysis, 23% prefer in-person, 14% prefer virtual 1:1 sessions, and 9% are undecided. This is the first year AI has overtaken in-person in our survey.

Question 6

Can I cite or embed these statistics?

Accepted Answer

Yes — every chart on the page has a one-click embed snippet and download-as-PNG button. We ask that you link back to coloranalysistech.com/color-analysis-statistics so readers can find the latest refreshed numbers.

The numbers behind a quiet revolution in personal style.

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